February 20, 2004 at 4:46 pm #46755
no I’m not talking about the rude email I got from some guy selling bootlegged J/Dinosaur cdr’s on ebay this morning
Can’t say I’d be interested in smelling my email
Telewest nose best with smelly email
February 19, 2004, 18:24 GMT
Tell us your opinion
These things are scent to try us, though Telewest prefers to characterise the service as bringing an extra whiff of realism to the Internet
Reading an email could soon be a more sensory experience, thanks to a device created by Telewest.
The cable firm said on Thursday that it is now selling a product that allows computer users with a broadband connection to smell their emails.
The aromatic technology is based on a gadget called a scent dome that plugs into the serial port of a PC. When a "smelly" email is opened, the scent dome mixes together certain aromas to generate the particular smell of the email and releases it as a fine spray around the computer. According to Telewest, this will bring a third sense to the Internet, and the company is working hard to develop a wider range of possible smells.
"This could bring an extra whiff of realism to the Internet," explained Chad Raube, director of Internet services at Telewest Broadband. "We are always looking at ways to enhance the broadband Internet experience of the future and this time we are sure consumers will come up smelling of roses."
At Â£250, the scent dome is probably too expensive for most consumers, and without a significant installation base there is unlikely to be much commercial interest. In the long term, though, e-commerce sites could use smelly emails as a way of boosting interest in their wares. For example, a supermarket could tag its emails with the smell of fresh bread, coffee or wine.
The idea of adding scent to email isn’t new, but Telewest is thought to be one of the first firms to launch a commercial product. The technology behind the Telewest scent dome was created by Trisenx, an American company, while back in 2000 scientists at the Wieseman Institute in Israel announced they have developed technology that could allow smells to be sent over the Internet.
Currently, the scent dome can generate around 60 different smells, and staff at Telewest’s research and development operations are hoping to increase this number to perhaps as many as 2,000.February 21, 2004 at 12:17 pm #99380
you know, i heard about that smelly email idea + what a horrible idea that is … didn’t they try that w/movies in the 80s ?February 23, 2004 at 3:42 am #99381
If I remember my filmhistory correctly a series of "reality boosters" where tried out in certain american movietheaters as early as the 50’s.
Explotions(firecrackers) in the theater when something exploded on screen. Tiny electricutions when something scary happened on screen. Smells etc.
Might have been a fun idea in movietheaters, but pretty stupid when it comes to email.February 23, 2004 at 8:59 am #99382
I think Jon Waters had an ‘odorama movie’ with scratch & sniff cards for his film Polyester. Great movie, glad I missed those cards
In London recently they tried to use scents with advertising, during a Gordons Gin commercial on the big screen they filtered in thru the cooling system the smell of gin/juniper berries…God, I love Gin…would have left the theatre & ordered a Gin & Tonic immediately
For email though… :slap:March 1, 2004 at 6:16 pm #99383
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